MOE X ELEVATE
DEC - JAN . 2018
From December 1 to December 31, 2019, Mall of the Emirates and ELEVATE Middle East launched an ephemeral concept store showcasing on rotation the collections of 65 local, regional and international creators curated by ELEVATE.
Set within the world’s finest shopping resort, MOE X ElLEVATE was located in the Fashion Dome on the second floor, next to Dior and Fendi Boutiques.
The selected creators presented their latest collections to a style-conscious audience and engaged with top industry experts from media to influencers thus experimenting a retail experience with no retail rules.
Throughout the month, the concept store hosted additional talks, media and influencers’ collaborations, interviews and sponsor-led activations.
The ephemeral store operation was extended over the month of January 2020 due to the success of the concept.
MOE X ELEVATE OPENING EVENT with special participation of Repossi and Le Marais 101
A panel discussion about the business side of fashion with Rami Kadi and Zeynab Wl Helw moderated by Rosemin Madhavji
