HYPE DXB

FEB 26 - MAR 14. 2020

After the huge success that ELEVATE MIDDLE EAST achieved across Dubai, Boxpark management along with Urbanist collaborated with ELEVATE and produced an event at Boxpark during the annual Dubai Food Festival (DFF).

HYPE DXB, as ELEVATE branded it, hosted a line-up of local, regional and international creators curated both by ELEVATE and Urbanist from FEB 26 to MAR 14 2020.  Set within a graffiti street style environment with innovative street food concept pop-ups which were brought to Boxpark by Meraas during the period, the hip outdoor shopping experience was complemented by the presence of artists who performed live painting, drawing and sketching. In addition, Boxpark provided sessions of street style entertainment on weekends and created, as part of the activation, a kids activity area including arts and craft and 2 graffiti art walls with promoters to assist the activation.

Throughout the 18 day-event, participants were able to maximize their revenues and brand reach through association and social interaction during  a culinary extravaganza that celebrated cuisine from around the world. By combining the urban modern space with the central location of Boxpark, along with live artists, live entertainment and kids activities, surrounded by an exceptional culinary environment, HYPE DXB created a feast to the eye that was widely noticed …