grey space
THE NAME : GREY SPACE
GREY SPACE is an intermediate area.
GREY SPACE is an area of uncertainty lacking defined characteristics.
GREY SPACE is a level of unknown where ambiguity defines new challenges to find answers.
GREY SPACE is a platform for fundamental creativity, where things move from being unknown to being known.
In the GREY SPACE, the designed piece of work is not finished until the audience add to it their own interpretation, understanding and appreciation.
In the GREY SPACE, art melts with philosophy to create a new generation of makers. Their work becomes publicly visible and is likely to lead to unordinary ideas and perspectives, which do not exist in perfect harmony, thereby making way for new conceptions, uniting makers and audience.
THE IDEA : CONCEPT STORE POP-UP
GREY SPACE is a retail concept minus the retail rules.
GREY SPACE is a platform presenting a highly curated selection of international talents, a new generation of makers, to the Middle Eastern audience.
GREY SPACE researches and intensely engages in the art world and the fashion industry to identify creative artists, apparel designers, accessory designers and jewelry designers. The selected artists/designers coming from different parts of the world meet in the GREY SPACE to introduce their brands to media, press, buyers, retailers, VIP clients and the general customer base.
GREY SPACE is passionate and committed to support these brands, and is seeking to help them grow their businesses in the Middle East.
THE DESIGNERS : COUTURE, READY TO WEAR, JEWELRY AND ACCESSORIES
GREY SPACE focuses on discovering international designers/artists who think in the ‘grey space’. They are different, unique and creative. In the GREY SPACE, they explain everything about their collections from inspiration to materials used and production techniques. Most of them have been around for a while and have a cultish following in their country of origin. They are, however, hardly known in the other parts of the world.
GREY SPACE is dedicated to promoting their talents and ingenuity to make a lasting impact on the audience in the Middle East.
